The average salary of a marketing manager is $133,380 per year or $64.12 per hour. The average salary of a social media manager is $56,913 annually. Business owners can save money and increase efficiency with virtual social media managers. A virtual social media manager may cost as little as $4.99 per hour.
Social media has become omnipresent in our daily lives. Even if you don’t personally have any social media accounts, you have probably been exposed to news stories about viral videos or tweets. There can be no doubt about it: social media is important.
For businesses, being on social media is perhaps even more critical. Many current and potential customers expect companies to at least have a Facebook account with basic information – if not a Twitter account, Instagram account, or even a TikTok account. Managing these channels has become a full-time job, which can cost businesses more than $100,000 per year for a single employee. A social media virtual assistant is often a more affordable alternative.
At Tasks Assistant, we work with businesses throughout the U.S. to help them get the help that they need at a price that they can afford. From virtual blog services to social media management, we can work with you to ensure that you have a top notch online presence. Reach out to learn more about how hiring a social media virtual assistant works.
Average Salary for a Social Media Manager
In the not-too-distant past, most companies didn’t use social media – let alone have an entire staff member dedicated to managing their accounts. In 2023, however, having a social media presence is generally considered to be necessary. Most companies and many other organizations (including nonprofits) hire social media managers to run these accounts.
A social media manager takes on a variety of tasks, including generating a social media calendar, creating graphics, videos, and other content, posting on social media, engaging directly with a brand’s customers, maintaining a brand’s message and reputation, collecting customer insights from data and analytics, and providing customer support. Many customers rely heavily on social media as a way to learn about a company or to seek support, so having a social media manager is crucial.
Of course, hiring someone to take on so many roles – from marketing to commerce – doesn’t come cheap. According to the Bureau of Labor Statistics, an advertising, promotions, and marketing manager makes a median of $133,380 per year or $64.12 per hour. If their role is limited to social media, they may make an average of $56,913 annually.
For many small to medium-sized businesses, this salary may be well outside of the budget. And of course, the salary is just the tip of the iceberg when it comes to the expenses involved in hiring a full-time employee. Employers may also be responsible for:
- Federal Insurance Contributions Act (FICA) taxes
- Federal Unemployment Tax Act (FUTA) taxes
- State unemployment taxes
- Local taxes
- Health insurance
- Other insurance and/or benefits, such as disability or life insurance
- Retirement plans
- Paid time off
There are also the costs associated with physically having another person at your company, such as office space or a cubicle and a computer and related equipment. It is little wonder, then, that so many companies find hiring a full-time social media manager to be cost-prohibitive.
The problem for many businesses is that they may be missing out on potential sales or even turning off customers by not having a social media manager. For example, if a customer contacts your brand’s Facebook account with a complaint that could be easily resolved, they may get angry if you don’t see it right away or never respond. This could lead to them posting negative reviews online, which could ultimately hurt your company.
While customers’ expectations about businesses being available 24/7 are not necessarily reasonable, that is the world that many organizations operate in today. As business owners, we may not be particularly happy about the fact that customers expect us to engage with them on social media – but that is the current reality. This can create a dilemma if your company needs a social media manager, but doesn’t necessarily have the budget for it.
Is There a Better Alternative?
Fortunately, there is a much more affordable option. A social media virtual assistant is a cost-effective way to get the same level of high-quality service for a fraction of the cost. In fact, our social media virtual assistants’ rates start at just $4.99 per hour.
A social media virtual assistant can take on the same tasks that a social media manager would do, including:
- Coming up with post ideas
- Scheduling social media posts
- Responding to direct messages, comments, tweets, and tags
- Creating ad campaigns
- Taking advantage of potential marketing opportunities
- Writing blog posts to be posted on social media
At Tasks Assistant, our social media virtual assistants are based in Mumbai, India, but work across all time zones. They have deep experience with social media, including using analytics and other data to develop posts and ad campaigns that will increase profits. They also understand search engine optimization (SEO) and how it can be used with social media to maximize sales/conversions.
Hiring a social media virtual assistant is one of the best ways to take advantage of the benefits of social media for your business – without the high cost. Instead of paying tens of thousands of dollars a year – plus taxes and benefits – you’ll pay as little as $4.99 an hour. In this way, you will have peace of mind in knowing that your social media is being handled properly – and your bottom line isn’t suffering with the addition of an extra full-time employee.
Hire a Social Media Manager for Less with Tasks Assistant
Most businesses can benefit from having some sort of presence on social media. Unfortunately, many companies simply cannot hire a full-time social media manager. A social media virtual assistant is the perfect solution, as it allows you to get the same work done for a fraction of the price.
At Tasks Assistant, we understand the pressures facing small business owners, particularly in the face of rising inflation and interest rates. Our virtual assistant services allow you to get the help that you need for far less than the cost of hiring an employee. We will never ask you to sign a contract or pay a start-up fee, and our rates start at just $4.99 per hour.
To learn more, give us a call at 1-888-557-8678. You can also send us an email or Skype us at Support-TA at any time.